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Advertising Quotes
"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."
149
"Never stop testing, and your advertising will never stop improving."
51
"Advertising is only evil when it advertises evil things."
24
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
14
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
13
"I went out to some advertising agencies and asked if I could do anything."
12
"News is what somebody somewhere wants to suppress; all the rest is advertising."
12
"In the arts, the critic is the only independent source of information. The rest is advertising."
10
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
9
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
9
"In advertising not to be different is virtually suicidal."
9
"The more informative your advertising, the more persuasive it will be."
9
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
9
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
8
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
8
"What you say in advertising is more important than how you say it."
8
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
7
"A good ad which is not run never produces sales."
7
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
7
"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
6
"Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults."
6
"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."
6
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
6
"Advertising generally works to reinforce consumer trends rather than to initiate them."
6
"If your advertising goes unnoticed, everything else is academic."
6
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
6
"Sanely applied advertising could remake the world."
6
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
5
"Today's smartest advertising style is tomorrow's corn."
5
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
5
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
5
"I honestly believe that advertising is the most fun you can have with your clothes on."
5
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
5
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
5
"Ninety-nine percent of advertising doesn't sell much of anything."
5
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
5
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
5
"Religious advertising is undergoing a dramatic conversion."
5
"The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads."
5
"We have always said that advertising is just the icing on the cake. It is not the cake."
5
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
5
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
4
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
4
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
4
"Advertising is what you do when you can't go see somebody. That's all it is."
4
"It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country."
4
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
4
"Advertising is the very essence of democracy."
4
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