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Advertising Quotes
"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."
161
"Never stop testing, and your advertising will never stop improving."
57
"Advertising is only evil when it advertises evil things."
29
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
18
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
16
"News is what somebody somewhere wants to suppress; all the rest is advertising."
16
"I went out to some advertising agencies and asked if I could do anything."
15
"In advertising not to be different is virtually suicidal."
15
"The more informative your advertising, the more persuasive it will be."
14
"In the arts, the critic is the only independent source of information. The rest is advertising."
14
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
13
"Advertising generally works to reinforce consumer trends rather than to initiate them."
12
"If your advertising goes unnoticed, everything else is academic."
12
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
11
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
11
"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
11
"What you say in advertising is more important than how you say it."
11
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
11
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
10
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
10
"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."
10
"Ninety-nine percent of advertising doesn't sell much of anything."
10
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
10
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
10
"Sanely applied advertising could remake the world."
10
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
9
"Advertising is the very essence of democracy."
9
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
9
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
9
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
9
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
9
"Sales may lead to advertising as much as advertising leads to sales."
9
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
8
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
8
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
8
"A good ad which is not run never produces sales."
8
"Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults."
8
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
8
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
8
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
8
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
8
"You can tell the ideals of a nation by its advertising."
8
"The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads."
8
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
8
"The American advertiser has made the superior American magazine of today possible."
8
"Advertising is what you do when you can't go see somebody. That's all it is."
7
"I promised to have no partisan affiliation and no subsidy except advertising."
7
"It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country."
7
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