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Advertising Quotes
"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."
183
"News is what somebody somewhere wants to suppress; all the rest is advertising."
139
"Never stop testing, and your advertising will never stop improving."
117
"Advertising is only evil when it advertises evil things."
63
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
35
"Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults."
30
"In advertising not to be different is virtually suicidal."
30
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
29
"A good ad which is not run never produces sales."
29
"Advertising is speech. It's regulated because it's often effective speech."
29
"In the arts, the critic is the only independent source of information. The rest is advertising."
28
"I went out to some advertising agencies and asked if I could do anything."
27
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
27
"If your advertising goes unnoticed, everything else is academic."
27
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
27
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
25
"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
25
"A viewer who skips the advertising is the moral equivalent of a shoplifter."
25
"The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference."
25
"The more informative your advertising, the more persuasive it will be."
25
"It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country."
24
"Advertising is the very essence of democracy."
24
"It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic."
24
"I can not think of any circumstances in which advertising would not be an evil."
24
"Advertising generally works to reinforce consumer trends rather than to initiate them."
24
"Sanely applied advertising could remake the world."
24
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
23
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
23
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
22
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
22
"I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings."
22
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
21
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
21
"What you say in advertising is more important than how you say it."
21
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
21
"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."
21
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
20
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
20
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
20
"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
20
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
20
"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity."
20
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
19
"Advertising is what you do when you can't go see somebody. That's all it is."
19
"It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game."
19
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
19
"Advertising is the 'wonder' in Wonder Bread."
19
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
19
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
19
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