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Advertising Quotes
"I went out to some advertising agencies and asked if I could do anything."
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"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
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"What you say in advertising is more important than how you say it."
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"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
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"News represents another form of advertising, not liberal propaganda."
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"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
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"Ninety-nine percent of advertising doesn't sell much of anything."
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"The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference."
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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"Just advertising departments with legs and high heels."
"Advertising is what you do when you can't go see somebody. That's all it is."
"I promised to have no partisan affiliation and no subsidy except advertising."
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
"It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
"Today's smartest advertising style is tomorrow's corn."
"It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game."
"Advertising is the very essence of democracy."
"A good ad which is not run never produces sales."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"I honestly believe that advertising is the most fun you can have with your clothes on."
"It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
"I saw a subliminal advertising executive, but only for a second."
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
"Advertising is the 'wonder' in Wonder Bread."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
"The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
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