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"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"An advertising agency is 85 percent confusion and 15 percent commission."
"Advertising is the rattling of a stick inside a swill bucket."
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
"In advertising, not to be different is virtual suicide."
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
"News represents another form of advertising, not liberal propaganda."
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
Explore more quotes by David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
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