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"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
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"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Advertising is the rattling of a stick inside a swill bucket."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Religious advertising is undergoing a dramatic conversion."
"News represents another form of advertising, not liberal propaganda."
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
"You can tell the ideals of a nation by its advertising."
Explore more quotes by David Ogilvy
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
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