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"In advertising not to be different is virtually suicidal."
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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
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Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
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Personal Development
"In advertising, not to be different is virtual suicide."
Author Name
Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
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Personal Development
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
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Personal Development
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
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Personal Development
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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
Creativity
"I warn you against believing that advertising is a science."
Science
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
People
"In communications, familiarity breeds apathy."
Communication
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
Evil
"Our job is to bring the dead facts to life."
Life
"If your advertising goes unnoticed, everything else is academic."
Advertising
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
Advertising
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