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"In advertising not to be different is virtually suicidal."
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"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Advertising is the rattling of a stick inside a swill bucket."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Religious advertising is undergoing a dramatic conversion."
"News represents another form of advertising, not liberal propaganda."
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
"You can tell the ideals of a nation by its advertising."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Explore more quotes by William Bernbach
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
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