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"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
Standard
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"A good ad which is not run never produces sales."
Author Name
Personal Development
"More traffic means more advertising dollars."
Author Name
Personal Development
"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."
Author Name
Personal Development
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
Author Name
Personal Development
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
Author Name
Personal Development
"The future of advertising is the Internet."
Author Name
Personal Development
"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."
Author Name
Personal Development
"Too many ads that try not to go over the reader's head end up beneath his notice."
Author Name
Personal Development
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
Author Name
Personal Development
"I saw a subliminal advertising executive, but only for a second."
Author Name
Personal Development
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"Ostensibly rigorous and realistic, contemporary conservatism is an ideology of denial. Its symbol is a smile button."
Politics
"Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising."
Heart
"Traditionalists will have to master techniques of sustained activism formerly monopolized by the left."
Politics
"The attempt to redefine the family as a purely voluntary arrangement grows out of the modern delusion that people can keep all their options open all the time."
Family
"The left sees nothing but bigotry and superstition in the popular defense of the family or in popular attitudes regarding abortion, crime, busing, and the school curriculum."
Family
"Ideologies, however appealing, cannot shape the whole structure of perceptions and conduct unless they are embedded in daily experiences that confirm them."
Politics
"Conservatives sense a link between television and drugs, but they do not grasp the nature of this connection."
Nature
"Information, usually seen as the precondition of debate, is better understood as its by-product."
Debate
"A society that has made "nostalgia" a marketable commodity on the cultural exchange quickly repudiates the suggestion that life in the past was in any important way better than life today."
Life
"The intellectual debility of contemporary conservatism is indicated by its silence on all important matters."
Politics
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