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"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
Author Name
Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
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Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
Author Name
Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
Author Name
Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
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Personal Development
"In advertising, not to be different is virtual suicide."
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Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
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Personal Development
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
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Personal Development
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
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Personal Development
Explore more quotes by Morris Hite
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"Advertising moves people toward goods; merchandising moves goods toward people."
People
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
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