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"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"We have always said that advertising is just the icing on the cake. It is not the cake."
"Religious advertising is undergoing a dramatic conversion."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"I honestly believe that advertising is the most fun you can have with your clothes on."
Explore more quotes by Robert Teeter
"The President, the Administration and the campaign need a theme. I am concerned that the President is seen as a tactician without an overall strategy of his plan for the country."
"The President has not created any Ford constituency, unique from that of any Republican President. The one exception to this is that he does show unique strength with young voters for a Republican."
"While the President leads his potential adversaries in almost every state, his support is soft. He is seen as honest, sincere, just, and friendly but gets mediocre or relatively poor ratings being competent strong, intelligent, and a forceful leader."
"I think we need one recognized, respected public figure to make a tough, blunt statement on just what Reagan's record is and what he might do to the country, let alone the Republican Party before Christmas."
"Without a Mayaguez, or something comparable that we don't see in the immediate future, there is probably no one thing the President can do to himself to turn this situation around."
"We have for the past year and undoubtedly will be for the next year, dealing with an electorate that is more alienated and more cynical than at any point in modern time."
"This has resulted in more and more people becoming inner-directed and having as their only goal, getting as much as they can get out of the system and putting as little into it as possible."
"I think he could have made most of the trips and gone to most of the fund-raisers if he would have avoided the partisan rhetoric and talked to the country as President in each of these appearances rather than to the narrow partisan audiences."
"We ought not to be looking for something spectacular but rather develop a plan in conjunction with the White House to work our way out of this problem over the next six weeks."
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