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"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
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"Advertising is the rattling of a stick inside a swill bucket."
"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"You can tell the ideals of a nation by its advertising."
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"The more informative your advertising, the more persuasive it will be."
"I promised to have no partisan affiliation and no subsidy except advertising."
Explore more quotes by Robert Teeter
"Whatever he does should be seen as working at the Presidency and if he goes to Colorado for Christmas, it should be for a minimum amount of time, the family tradition and family get-together aspect emphasized, and it be seen as a working vacation."
"We ought not to be looking for something spectacular but rather develop a plan in conjunction with the White House to work our way out of this problem over the next six weeks."
Work,
"This is easy to say with the benefit of hindsight, but I think it once again points out how very important style of leadership, that is the way he does what he does, is to his perception."
"Research has shown that the perceived style of leadership is by far the most important thing to most voters in evaluating officeholders and candidates."
"Another cause for the increase in alienation and cynicism is a feeling that too many policy decisions that affect individuals have been taken out of any system that has accountability or that they can influence."
"Most of the things that need to be said about the President are things he can't say himself."
"While the President leads his potential adversaries in almost every state, his support is soft. He is seen as honest, sincere, just, and friendly but gets mediocre or relatively poor ratings being competent strong, intelligent, and a forceful leader."
"Every person has only so much attention to give, and politics and government takes up only a fraction of what it did 25 years ago."
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