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"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
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"Religious advertising is undergoing a dramatic conversion."
Author Name
Personal Development
"You can tell the ideals of a nation by its advertising."
Author Name
Personal Development
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
Author Name
Personal Development
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
Author Name
Personal Development
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Author Name
Personal Development
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
Author Name
Personal Development
"Ninety-nine percent of advertising doesn't sell much of anything."
Author Name
Personal Development
"Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario."
Author Name
Personal Development
"A viewer who skips the advertising is the moral equivalent of a shoplifter."
Author Name
Personal Development
"The more informative your advertising, the more persuasive it will be."
Author Name
Personal Development
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"People feel that decisions about their jobs, the way their children are educated, how their church functions, and products they buy are made by someone and some place so distant that they can't find anybody to talk to that has any influence over them."
People
"Research has shown that the perceived style of leadership is by far the most important thing to most voters in evaluating officeholders and candidates."
Leadership
"As the society has gotten larger and more complex, individuals have lost their ability to influence any of the institutions that affect their lives."
Society
"This has resulted in more and more people becoming inner-directed and having as their only goal, getting as much as they can get out of the system and putting as little into it as possible."
People
"We have for the past year and undoubtedly will be for the next year, dealing with an electorate that is more alienated and more cynical than at any point in modern time."
Time
"Also the fact that anything he does is seen and heard by the entire country, not just his actual audience or those who live in the region he happens to be in."
Nation
"Whatever he does should be seen as working at the Presidency and if he goes to Colorado for Christmas, it should be for a minimum amount of time, the family tradition and family get-together aspect emphasized, and it be seen as a working vacation."
Family
"The President, the Administration and the campaign need a theme. I am concerned that the President is seen as a tactician without an overall strategy of his plan for the country."
Strategy
"Look at the declining television coverage. Look at the declining voting rate. Economics and economic news is what moves the country now, not politics."
Politics
"While the President leads his potential adversaries in almost every state, his support is soft. He is seen as honest, sincere, just, and friendly but gets mediocre or relatively poor ratings being competent strong, intelligent, and a forceful leader."
Leadership
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