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"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

"Advertising treats all products with the reverence and the seriousness due to sacraments."

"Advertising is the rattling of a stick inside a swill bucket."

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

"Religious advertising is undergoing a dramatic conversion."

"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."

"The future of advertising is the Internet."

"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
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"While these attitudes are more visible when direct- ed at government, there is ample evidence that many working people distrust their own union as much as they do the corporation they work for."

"We have for the past year and undoubtedly will be for the next year, dealing with an electorate that is more alienated and more cynical than at any point in modern time."

"This person should not be directly connected with the President Ford Committee nor should he be seen as a member of the liberal wing of the Republican Party. He should be someone like Laird or Rogers Morton."

"People feel that decisions about their jobs, the way their children are educated, how their church functions, and products they buy are made by someone and some place so distant that they can't find anybody to talk to that has any influence over them."

"Another cause for the increase in alienation and cynicism is a feeling that too many policy decisions that affect individuals have been taken out of any system that has accountability or that they can influence."

"People just automatically say 'If this guy is George and Barbara Bush's son, we don't have any question about those personal qualities that we were fooled on by Clinton.'"

"Every person has only so much attention to give, and politics and government takes up only a fraction of what it did 25 years ago."

"Research has shown that the perceived style of leadership is by far the most important thing to most voters in evaluating officeholders and candidates."

"While the President leads his potential adversaries in almost every state, his support is soft. He is seen as honest, sincere, just, and friendly but gets mediocre or relatively poor ratings being competent strong, intelligent, and a forceful leader."
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