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"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"In advertising, not to be different is virtual suicide."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Sales may lead to advertising as much as advertising leads to sales."
Explore more quotes by Robert Teeter
"Without a Mayaguez, or something comparable that we don't see in the immediate future, there is probably no one thing the President can do to himself to turn this situation around."
"This has resulted in more and more people becoming inner-directed and having as their only goal, getting as much as they can get out of the system and putting as little into it as possible."
"People feel that decisions about their jobs, the way their children are educated, how their church functions, and products they buy are made by someone and some place so distant that they can't find anybody to talk to that has any influence over them."
"While these attitudes are more visible when direct- ed at government, there is ample evidence that many working people distrust their own union as much as they do the corporation they work for."
"We have for the past year and undoubtedly will be for the next year, dealing with an electorate that is more alienated and more cynical than at any point in modern time."
"Many citizens see all the leadership of these large institutions together in a conspiracy against them rather than in any adversary relationship with each other."
"Every person has only so much attention to give, and politics and government takes up only a fraction of what it did 25 years ago."
"While the President leads his potential adversaries in almost every state, his support is soft. He is seen as honest, sincere, just, and friendly but gets mediocre or relatively poor ratings being competent strong, intelligent, and a forceful leader."
"There needs to be a planned series of speeches, interviews, etc., over the next two or three months by administration officials and other public figures talking about President Ford, what he is trying to do and what he has accomplished."
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