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"I can not think of any circumstances in which advertising would not be an evil."
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"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Advertising is the rattling of a stick inside a swill bucket."
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"The American advertiser has made the superior American magazine of today possible."
"You can tell the ideals of a nation by its advertising."
"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
Explore more quotes by Arnold J. Toynbee
"Apathy can be overcome by enthusiasm, and enthusiasm can only be aroused by two things: first, an ideal, with takes the imagination by storm, and second, a definite intelligible plan for carrying that ideal into practice."
"America is a large friendly dog in a small room. Every time it wags its tail it knocks over a chair."
"History not used is nothing, for all intellectual life is action, like practical life, and if you don't use the stuff well, it might as well be dead."
"It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it."
"The human race's prospects of survival were considerably better when we were defenceless against tigers than they are today when we have become defenceless against ourselves."
"Of the twenty-two civilizations that have appeared in history, nineteen of them collapsed when they reached the moral state the United States is in now."
"As human beings, we are endowed with freedom of choice, and we cannot shuffle off our responsibility upon the shoulders of God or nature. We must shoulder it ourselves. It is our responsibility."
"I do not believe that civilizations have to die because civilization is not an organism. It is a product of wills."
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