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"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
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"You can tell the ideals of a nation by its advertising."
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"In advertising, not to be different is virtual suicide."
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
"The American advertiser has made the superior American magazine of today possible."
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
Explore more quotes by Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
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