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"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"In advertising, not to be different is virtual suicide."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
Explore more quotes by Michael Schudson
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"Advertising generally works to reinforce consumer trends rather than to initiate them."
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