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"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
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"A good ad which is not run never produces sales."
"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"The future of advertising is the Internet."
"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"I saw a subliminal advertising executive, but only for a second."
"Advertising is the very essence of democracy."
Explore more quotes by Michael Schudson
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
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