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Jef I. Richards

"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

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"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

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"Advertising treats all products with the reverence and the seriousness due to sacraments."

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"Advertising is the rattling of a stick inside a swill bucket."

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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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"Religious advertising is undergoing a dramatic conversion."

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"You can tell the ideals of a nation by its advertising."

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"An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems."

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"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."

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"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."

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"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity."

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Jef I. Richards
"Advertising is the 'wonder' in Wonder Bread."

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"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

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"In advertising, sex sells. But only if you're selling sex."

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"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

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"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

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"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."

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"Advertising is speech. It's regulated because it's often effective speech."

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"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

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"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

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Jef I. Richards
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

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