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"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
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Explore more quotes by Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
Exlpore more Advertising quotes
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"We have always said that advertising is just the icing on the cake. It is not the cake."
"Religious advertising is undergoing a dramatic conversion."
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
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