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Jef I. Richards

"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

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"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

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Donna Grant

"Advertising is legalized lying."

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Personal Development

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Donna Grant

"Advertising treats all products with the reverence and the seriousness due to sacraments."

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Personal Development

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Donna Grant

"Advertising is the rattling of a stick inside a swill bucket."

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Personal Development

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Donna Grant

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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Personal Development

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Donna Grant

"Religious advertising is undergoing a dramatic conversion."

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Personal Development

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Donna Grant

"You can tell the ideals of a nation by its advertising."

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Personal Development

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Donna Grant

"An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems."

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Personal Development

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Donna Grant

"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."

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Personal Development

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Donna Grant

"Too many ads that try not to go over the reader's head end up beneath his notice."

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Personal Development

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Donna Grant

"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."

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Jef I. Richards
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

Lie

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Jef I. Richards
"Advertising is the 'wonder' in Wonder Bread."

Advertising

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Jef I. Richards
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

Advertising

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Jef I. Richards
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

Advertising

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Jef I. Richards
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

Congress

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Jef I. Richards
"Advertising is totally unnecessary. Unless you hope to make money."

Money

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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

Trust

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Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

Strategy

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Jef I. Richards
"In advertising, sex sells. But only if you're selling sex."

Sex

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Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

Speech

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