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"A viewer who skips the advertising is the moral equivalent of a shoplifter."
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"A good ad which is not run never produces sales."

"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."

"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

"The future of advertising is the Internet."

"Too many ads that try not to go over the reader's head end up beneath his notice."

"I saw a subliminal advertising executive, but only for a second."

"Advertising is the very essence of democracy."

"Advertising is what you do when you can't go see somebody. That's all it is."

"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
Explore more quotes by Nicholas Johnson

"Taxing poor families runs counter to decades of effort to help people lift themselves out of poverty through work."
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