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Nicholas Johnson

"A viewer who skips the advertising is the moral equivalent of a shoplifter."

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"A viewer who skips the advertising is the moral equivalent of a shoplifter."

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Amber Hurdle

"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."

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Amber Hurdle

"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."

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Amber Hurdle

"Just advertising departments with legs and high heels."

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Amber Hurdle

"I walked out with 14 advertising projects."

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Amber Hurdle

"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."

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Amber Hurdle

"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."

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Amber Hurdle

"Advertising treats all products with the reverence and the seriousness due to sacraments."

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Amber Hurdle

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

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Amber Hurdle

"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."

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Amber Hurdle

"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."

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"A viewer who skips the advertising is the moral equivalent of a shoplifter."
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"Taxing poor families runs counter to decades of effort to help people lift themselves out of poverty through work."
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"It used to be that people needed products to survive. Now products need people to survive."
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Nicholas Johnson
"All television is educational television. The question is: what is it teaching?"
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