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"A viewer who skips the advertising is the moral equivalent of a shoplifter."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"In advertising, not to be different is virtual suicide."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game."
Explore more quotes by Nicholas Johnson
"Taxing poor families runs counter to decades of effort to help people lift themselves out of poverty through work."
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