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Nicholas Johnson

"A viewer who skips the advertising is the moral equivalent of a shoplifter."

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"A viewer who skips the advertising is the moral equivalent of a shoplifter."

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"A good ad which is not run never produces sales."

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"More traffic means more advertising dollars."

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"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."

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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

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"The future of advertising is the Internet."

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"Too many ads that try not to go over the reader's head end up beneath his notice."

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"I saw a subliminal advertising executive, but only for a second."

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"Advertising is the very essence of democracy."

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"Advertising is what you do when you can't go see somebody. That's all it is."

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"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."

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"All television is educational television. The question is: what is it teaching?"
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"It used to be that people needed products to survive. Now products need people to survive."
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"Taxing poor families runs counter to decades of effort to help people lift themselves out of poverty through work."
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Nicholas Johnson
"A viewer who skips the advertising is the moral equivalent of a shoplifter."
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