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"Advertising is speech. It's regulated because it's often effective speech."
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Exlpore more Advertising quotes
"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"In advertising, not to be different is virtual suicide."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game."
"News is what somebody somewhere wants to suppress; all the rest is advertising."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
Explore more quotes by Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
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