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Jef I. Richards

"Advertising is speech. It's regulated because it's often effective speech."

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"Advertising is speech. It's regulated because it's often effective speech."

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Akiroq Brost

"Advertising is the rattling of a stick inside a swill bucket."

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Personal Development

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Akiroq Brost

"Advertising is the modern substitute for argument; its function is to make the worse appear the better."

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Personal Development

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Akiroq Brost

"I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique."

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Personal Development

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Akiroq Brost

"Advertising is legalized lying."

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Personal Development

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Akiroq Brost

"You can tell the ideals of a nation by its advertising."

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Personal Development

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Akiroq Brost

"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."

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Personal Development

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Akiroq Brost

"What really decides consumers to buy or not to buy is the content of your advertising, not its form."

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Personal Development

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Akiroq Brost

"The more informative your advertising, the more persuasive it will be."

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Personal Development

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Akiroq Brost

"I promised to have no partisan affiliation and no subsidy except advertising."

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Akiroq Brost

"Ninety-nine percent of advertising doesn't sell much of anything."

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Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

Advertising

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Jef I. Richards
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

Internet

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Jef I. Richards
"Advertising is totally unnecessary. Unless you hope to make money."

Money

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Jef I. Richards
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

Congress

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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

Trust

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Jef I. Richards
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

Death

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Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

Strategy

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Jef I. Richards
"Creativity is an advertising agency's most valuable asset, because it is the rarest."

Creativity

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Jef I. Richards
"Advertising is the 'wonder' in Wonder Bread."

Advertising

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Jef I. Richards
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

Advertising

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