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"What you say in advertising is more important than how you say it."
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"You can tell the ideals of a nation by its advertising."
"In advertising, not to be different is virtual suicide."
"The American advertiser has made the superior American magazine of today possible."
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
"Language thus becomes monumental because of the mutations of advertising."
Explore more quotes by David Ogilvy
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
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