top of page
.png){kind=small}
"What you say in advertising is more important than how you say it."
Standard
Customized
More
"Advertising is legalized lying."
Author Name
Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
Author Name
Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
Author Name
Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
Author Name
Personal Development
"Religious advertising is undergoing a dramatic conversion."
Author Name
Personal Development
"News represents another form of advertising, not liberal propaganda."
Author Name
Personal Development
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
Author Name
Personal Development
"You can tell the ideals of a nation by its advertising."
Author Name
Personal Development
"An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems."
Author Name
Personal Development
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
Author Name
Personal Development
More
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"Our business is infested with idiots who try to impress by using pretentious jargon."
Business
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
People
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
Advertising
"Leaders grasp nettles."
Leadership
bottom of page