"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."

Advertising, Economics, Force, Sales

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"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."

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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."

George Santayana, American Philosopher

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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

Mason Cooley, American Writer

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"Advertising treats all products with the reverence and the seriousness due to sacraments."

Thomas Merton, American Author

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"Advertising is the rattling of a stick inside a swill bucket."

George Orwell, British Author

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"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

Ann Macbeth, English Author

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"Advertising is legalized lying."

H. G. Wells, English Author

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"Religious advertising is undergoing a dramatic conversion."

Lisa Miller, Australian Musician

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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."

Brit Hume, American Journalist

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"The future of advertising is the Internet."

Bill Gates, American Businessman

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"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."

Jerry Della Femina, American Businessman

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"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."

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"Unless a product becomes outmoded, a great campaign will not wear itself out."

Will

"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."

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"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."

Advertising