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"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"In advertising, not to be different is virtual suicide."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game."
Explore more quotes by Rosser Reeves
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
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