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"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
"You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"Advertising is the very essence of democracy."
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Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
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Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
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Personal Development
"In advertising, not to be different is virtual suicide."
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Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
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Personal Development
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"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."
Saying
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
Advertising
"Unless a product becomes outmoded, a great campaign will not wear itself out."
Will
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
Advertising
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