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"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
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"Advertising is legalized lying."
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Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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Personal Development
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"Religious advertising is undergoing a dramatic conversion."
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Personal Development
"News represents another form of advertising, not liberal propaganda."
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Personal Development
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
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Personal Development
"You can tell the ideals of a nation by its advertising."
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Personal Development
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"The most powerful element in advertising is the truth."
Truth
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
Advertising
"In advertising not to be different is virtually suicidal."
Advertising
"Word of mouth is the best medium of all."
Word
"Properly practiced creativity can make one ad do the work of ten."
Work
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
Advertising
"I warn you against believing that advertising is a science."
Science
"An idea can turn to dust or magic, depending on the talent that rubs against it."
Talent
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
Evil
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