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"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
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"Religious advertising is undergoing a dramatic conversion."
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Personal Development
"You can tell the ideals of a nation by its advertising."
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Personal Development
"An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems."
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Personal Development
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
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Personal Development
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
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Personal Development
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
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Personal Development
"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
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Personal Development
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
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Personal Development
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
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Personal Development
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
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Personal Development
More
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
"Word of mouth is the best medium of all."
Word
"I warn you against believing that advertising is a science."
Science
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
Nature
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"Today's smartest advertising style is tomorrow's corn."
Advertising
"Nobody counts the number of ads you run; they just remember the impression you make."
Impression
"The most powerful element in advertising is the truth."
Truth
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
People
"Because an appeal makes logical sense is no guarantee that it will work."
Work
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