"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising, Forget, Saying, Will

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"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Exlpore more Advertising quotes

"Just advertising departments with legs and high heels."

Richard Avedon, American Photographer

Advertising,

"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."

Fairfax Cone, American Businessman

Advertising, Mind

"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."

Jay Chiat, American Businessman

Advertising, Sense

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

Ann Macbeth, English Author

Advertising, World

"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."

Thomas Dooley, German Athlete

Advertising, Kids

"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."

Jay Chiat, American Businessman

Advertising,

"More traffic means more advertising dollars."

Jeff Zucker, American Businessman

Advertising,

"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."

Kenneth Koch, American Poet

Advertising, Deception, Irony, Politicians

"You push the button, we do the rest."

George Eastman, American Inventor

Advertising, Rest

"Advertising is what you do when you can't go see somebody. That's all it is."

Fairfax Cone, American Businessman

Advertising,

Explore more quotes by William Bernbach

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising

"Because an appeal makes logical sense is no guarantee that it will work."

Work

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

People

"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

Evil

"Properly practiced creativity can make one ad do the work of ten."

Work

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

Art

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Exlpore more Advertising quotes

"Just advertising departments with legs and high heels."

"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."

"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."

"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."

"More traffic means more advertising dollars."

"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."

"You push the button, we do the rest."

"Advertising is what you do when you can't go see somebody. That's all it is."

Explore more quotes by William Bernbach

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

"Because an appeal makes logical sense is no guarantee that it will work."

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."

"If your advertising goes unnoticed, everything else is academic."

"Advertising doesn't create a product advantage. It can only convey it."

"Word of mouth is the best medium of all."

"In communications, familiarity breeds apathy."

"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

"Properly practiced creativity can make one ad do the work of ten."

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."