"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising, Forget, Saying, Will

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"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."

George Santayana, American Philosopher

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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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"Advertising treats all products with the reverence and the seriousness due to sacraments."

Thomas Merton, American Author

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"Advertising is the rattling of a stick inside a swill bucket."

George Orwell, British Author

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"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

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"Advertising is legalized lying."

H. G. Wells, English Author

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"Religious advertising is undergoing a dramatic conversion."

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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."

Brit Hume, American Journalist

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"The future of advertising is the Internet."

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"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."

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Explore more quotes by William Bernbach

"An idea can turn to dust or magic, depending on the talent that rubs against it."

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"In advertising not to be different is virtually suicidal."

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"Today's smartest advertising style is tomorrow's corn."

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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

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"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

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"I warn you against believing that advertising is a science."

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"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."

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"The most powerful element in advertising is the truth."

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"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

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