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"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
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Personal Development
"In advertising, not to be different is virtual suicide."
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Personal Development
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
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Personal Development
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
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Personal Development
"News represents another form of advertising, not liberal propaganda."
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Personal Development
"I walked out with 14 advertising projects."
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Personal Development
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
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Personal Development
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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
Advertising
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
Advertising
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
"Because an appeal makes logical sense is no guarantee that it will work."
Work
"Today's smartest advertising style is tomorrow's corn."
Advertising
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
Advertising
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
Nature
"An idea can turn to dust or magic, depending on the talent that rubs against it."
Talent
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