top of page
.png){kind=small}
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
Standard
Customized
More
"I saw a subliminal advertising executive, but only for a second."
Author Name
Personal Development
"Advertising is legalized lying."
Author Name
Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
Author Name
Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
Author Name
Personal Development
"In advertising, not to be different is virtual suicide."
Author Name
Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
Author Name
Personal Development
"Religious advertising is undergoing a dramatic conversion."
Author Name
Personal Development
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Author Name
Personal Development
"Sales may lead to advertising as much as advertising leads to sales."
Author Name
Personal Development
"Too many ads that try not to go over the reader's head end up beneath his notice."
Author Name
Personal Development
More
"Our job is to bring the dead facts to life."
Life
"I warn you against believing that advertising is a science."
Science
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
People
"In communications, familiarity breeds apathy."
Communication
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"If your advertising goes unnoticed, everything else is academic."
Advertising
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
Advertising
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
"We don't ask research to do what it was never meant to do, and that is to get an idea."
Creativity
"Word of mouth is the best medium of all."
Word
bottom of page