"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising, Clients, Marketing

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"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Exlpore more Advertising quotes

"I saw a subliminal advertising executive, but only for a second."

Steven Wright, American Comedian

Advertising,

"Advertising is legalized lying."

H. G. Wells, English Author

Advertising, Lying

"Advertising is the rattling of a stick inside a swill bucket."

George Orwell, British Author

Advertising,

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

Mason Cooley, American Writer

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"Advertising treats all products with the reverence and the seriousness due to sacraments."

Thomas Merton, American Author

Advertising, Seriousness

"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."

John C. Crosby, American Politician

Advertising, First, Law, Promise

"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."

James Randolph Adams, American Advertising Executive

Advertising, Public, Respect

"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."

Terry Semel, American Businessman

Advertising, Internet

"The future of advertising is the Internet."

Bill Gates, American Businessman

Advertising, Internet, Future, Marketing

"In advertising, not to be different is virtual suicide."

Thornton Wilder, American Novelist

Advertising, Suicide

Explore more quotes by David Ogilvy

"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."

Life, Advertising

"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

People, Old

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity, Idea, Advertising, Attention, Doubt

"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."

Advertising,

"What really decides consumers to buy or not to buy is the content of your advertising, not its form."

Advertising, Content

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

Excellence, Pursuit

"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."

Advertising, Fortune, Will, Worry

"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."

Genius, Being, First, Reputation

"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

Living, Tongue

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People, Advertising, Enemy, Research