top of page
.png){kind=small}
"Advertising generally works to reinforce consumer trends rather than to initiate them."
Standard
Customized
Exlpore more Advertising quotes
"I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."
"You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X."
"Religious advertising is undergoing a dramatic conversion."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"I saw a subliminal advertising executive, but only for a second."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
Explore more quotes by Michael Schudson
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
bottom of page