top of page
.png){kind=small}
"Advertising generally works to reinforce consumer trends rather than to initiate them."
Standard
Customized
Exlpore more Advertising quotes
"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique."
"You can tell the ideals of a nation by its advertising."
"Ninety-nine percent of advertising doesn't sell much of anything."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"In advertising, not to be different is virtual suicide."
"I went out to some advertising agencies and asked if I could do anything."
"Sales may lead to advertising as much as advertising leads to sales."
Explore more quotes by Michael Schudson
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
bottom of page