top of page
.png){kind=small}
"Advertising generally works to reinforce consumer trends rather than to initiate them."
Standard
Customized
More
"A good ad which is not run never produces sales."
Author Name
Personal Development
"More traffic means more advertising dollars."
Author Name
Personal Development
"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."
Author Name
Personal Development
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
Author Name
Personal Development
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
Author Name
Personal Development
"The future of advertising is the Internet."
Author Name
Personal Development
"Too many ads that try not to go over the reader's head end up beneath his notice."
Author Name
Personal Development
"I saw a subliminal advertising executive, but only for a second."
Author Name
Personal Development
"Advertising is the very essence of democracy."
Author Name
Personal Development
"You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X."
Author Name
Personal Development
More
"Buy me and you will overcome the anxieties I have just reminded you of."
Will
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
Advertising
"Sales may lead to advertising as much as advertising leads to sales."
Advertising
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
Success
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
People
"Advertising generally works to reinforce consumer trends rather than to initiate them."
Advertising
"If advertising is not an official or state art, it is nonetheless clearly art."
Art
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
Advertising
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
Politics
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
Power
bottom of page