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"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
"Advertising is the rattling of a stick inside a swill bucket."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"The future of advertising is the Internet."
Explore more quotes by Rem Koolhaas
"The areas of consensus shift unbelievably fast; the bubbles of certainty are constantly exploding."
"Each building has to be beautiful, but cheap and fast, but it lasts forever. That is already an incredible battery of seemingly contradictory demands. So yes, I'm definitely perhaps contradictory person, but I operate in very contradictory times."
"I'd say that my profession ends where architectural thinking ends - architectural thinking in terms of thinking about programs and organizational structure. These abstractions play a role in many other disciplines, and those disciplines are now defining their 'architectures' as well."
"People can inhabit anything. And they can be miserable in anything and ecstatic in anything. More and more I think that architecture has nothing to do with it. Of course, that's both liberating and alarming."
"Any architectural project we do takes at least four or five years, so increasingly there is a discrepancy between the acceleration of culture and the continuing slowness of architecture."
"But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament."
"It's a weird city because the uglier the weather, the more beautiful the city. And the uglier the buildings, the more coherent the city."
"If you have this reputation you can sit back and endure it, or you can try to do things with it."
"Escape from the architecture ghetto is one of the major drivers and has been from the very beginning."
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