top of page
.png){kind=small}
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
Standard
Customized
More
"Religious advertising is undergoing a dramatic conversion."
Author Name
Personal Development
"You can tell the ideals of a nation by its advertising."
Author Name
Personal Development
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
Author Name
Personal Development
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
Author Name
Personal Development
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Author Name
Personal Development
"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."
Author Name
Personal Development
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
Author Name
Personal Development
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
Author Name
Personal Development
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
Author Name
Personal Development
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
Author Name
Personal Development
More
"Influence is a very unpleasant subject and I deal with it in a maybe irresponsible way, which is to really ignore it. It would be a nightmare if we started to really think about it; it would tie our hands, it would tie everyone else's hands."
Influence
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
Advertising
"We felt it was very important for an entity like CCTV to make its presence felt... To generate a space and to define a space, that is the main thing."
Space
"Any architectural project we do takes at least four or five years, so increasingly there is a discrepancy between the acceleration of culture and the continuing slowness of architecture."
Architecture
"I'd say that my profession ends where architectural thinking ends - architectural thinking in terms of thinking about programs and organizational structure. These abstractions play a role in many other disciplines, and those disciplines are now defining their 'architectures' as well."
Now
"The areas of consensus shift unbelievably fast; the bubbles of certainty are constantly exploding."
Certainty
"It's a weird city because the uglier the weather, the more beautiful the city. And the uglier the buildings, the more coherent the city."
Weather
"The work in S, M, L, XL was almost suicidal. It required so much effort that our office almost went bankrupt."
Work
"People can inhabit anything. And they can be miserable in anything and ecstatic in anything. More and more I think that architecture has nothing to do with it. Of course, that's both liberating and alarming."
Architecture
"When shopping was still connected to the street it was also an intensification and articulation of the street. Now it has become utterly independent - contained, controlled, surveyed."
Now
bottom of page