top of page
.png){kind=small}
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
Standard
Customized
More
"Advertising is legalized lying."
Author Name
Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
Author Name
Personal Development
"We have always said that advertising is just the icing on the cake. It is not the cake."
Author Name
Personal Development
"Religious advertising is undergoing a dramatic conversion."
Author Name
Personal Development
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
Author Name
Personal Development
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
Author Name
Personal Development
"More traffic means more advertising dollars."
Author Name
Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
Author Name
Personal Development
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
Author Name
Personal Development
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
Author Name
Personal Development
More
"If you have this reputation you can sit back and endure it, or you can try to do things with it."
Reputation
"Each building has to be beautiful, but cheap and fast, but it lasts forever. That is already an incredible battery of seemingly contradictory demands. So yes, I'm definitely perhaps contradictory person, but I operate in very contradictory times."
Building
"I'd say that my profession ends where architectural thinking ends - architectural thinking in terms of thinking about programs and organizational structure. These abstractions play a role in many other disciplines, and those disciplines are now defining their 'architectures' as well."
Now
"The areas of consensus shift unbelievably fast; the bubbles of certainty are constantly exploding."
Certainty
"We say we want to create beauty, identity, quality, singularity. And yet, maybe in truth these cities that we have are desired. Maybe their very characterlessness provides the best context for living."
Beauty
"It is not possible to live in this age if you don't have a sense of many contradictory forces."
Age
"Any architectural project we do takes at least four or five years, so increasingly there is a discrepancy between the acceleration of culture and the continuing slowness of architecture."
Architecture
"The great problem of the concert hall is that the shoebox is the ideal shape for acoustics but that no architect worth their names wants to build a shoebox."
Name
"The work in S, M, L, XL was almost suicidal. It required so much effort that our office almost went bankrupt."
Work
"We felt it was very important for an entity like CCTV to make its presence felt... To generate a space and to define a space, that is the main thing."
Space
bottom of page