top of page
.png){kind=small}
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
Standard
Customized
More
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
Author Name
Personal Development
"You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X."
Author Name
Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
Author Name
Personal Development
"Advertising is the very essence of democracy."
Author Name
Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
Author Name
Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
Author Name
Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
Author Name
Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
Author Name
Personal Development
"In advertising, not to be different is virtual suicide."
Author Name
Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
Author Name
Personal Development
More
"The thing is that I have a really intense, almost compulsive need to record. But it doesn't end there, because what I record is somehow transformed into a creative thing. There is a continuity. Recording is the beginning of a conceptual production. I am somehow collapsing the two - recording and producing - into a single event."
Beginning
"We say we want to create beauty, identity, quality, singularity. And yet, maybe in truth these cities that we have are desired. Maybe their very characterlessness provides the best context for living."
Beauty
"We live in an almost perfect stillness and work with incredible urgency."
Work
"Each building has to be beautiful, but cheap and fast, but it lasts forever. That is already an incredible battery of seemingly contradictory demands. So yes, I'm definitely perhaps contradictory person, but I operate in very contradictory times."
Building
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
Advertising
"The intellectual force of the West is still dominant, but other cultures are getting stronger. I expect that we will develop a new way of thinking in architecture and urban planning, and that less will be based on our models."
Architecture
"One of our theories is that one can offset this excessive compulsion toward the spectacular with a return to simplicity."
Simplicity
"The areas of consensus shift unbelievably fast; the bubbles of certainty are constantly exploding."
Certainty
"The great problem of the concert hall is that the shoebox is the ideal shape for acoustics but that no architect worth their names wants to build a shoebox."
Name
"It is not possible to live in this age if you don't have a sense of many contradictory forces."
Age
bottom of page