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"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
"Advertising is the rattling of a stick inside a swill bucket."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
"Advertising is what you do when you can't go see somebody. That's all it is."
Explore more quotes by Stuart Chase
"For those who believe, no proof is necessary. For those who don't believe, no proof is possible."
"I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside."
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
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