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"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
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"Advertising is legalized lying."
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Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
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Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
Author Name
Personal Development
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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Personal Development
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
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Personal Development
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"Religious advertising is undergoing a dramatic conversion."
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Personal Development
"News represents another form of advertising, not liberal propaganda."
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Personal Development
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"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
Living
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"Our business is infested with idiots who try to impress by using pretentious jargon."
Business
"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
Will
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
People
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
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