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"Advertising is only evil when it advertises evil things."
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"You can tell the ideals of a nation by its advertising."
Author Name
Personal Development
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
Author Name
Personal Development
"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
Author Name
Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
Author Name
Personal Development
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
Author Name
Personal Development
"Just advertising departments with legs and high heels."
Author Name
Personal Development
"I walked out with 14 advertising projects."
Author Name
Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
Author Name
Personal Development
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
Author Name
Personal Development
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
Author Name
Personal Development
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"Our business is infested with idiots who try to impress by using pretentious jargon."
Business
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
"A good advertisement is one which sells the product without drawing attention to itself."
Attention
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
People
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
Advertising
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
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