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"Never stop testing, and your advertising will never stop improving."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
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Personal Development

"I saw a subliminal advertising executive, but only for a second."
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Personal Development

"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
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Personal Development

"If your advertising goes unnoticed, everything else is academic."
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Personal Development

"You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X."
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Personal Development

"Advertising is legalized lying."
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Personal Development

"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development

"Advertising treats all products with the reverence and the seriousness due to sacraments."
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Personal Development

"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
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"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
Nation

"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising

"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
Advertising

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People

"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
People

"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
Advertising

"What you say in advertising is more important than how you say it."
Advertising

"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
Business

"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
People

"Advertising reflects the mores of society, but it does not influence them."
Society
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