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"Never stop testing, and your advertising will never stop improving."
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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"We have always said that advertising is just the icing on the cake. It is not the cake."
"Religious advertising is undergoing a dramatic conversion."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
Explore more quotes by David Ogilvy
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
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