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"Never stop testing, and your advertising will never stop improving."
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"Advertising is the rattling of a stick inside a swill bucket."
"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"You can tell the ideals of a nation by its advertising."
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"The more informative your advertising, the more persuasive it will be."
"I promised to have no partisan affiliation and no subsidy except advertising."
Explore more quotes by David Ogilvy
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
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