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"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"In advertising, not to be different is virtual suicide."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game."
"News is what somebody somewhere wants to suppress; all the rest is advertising."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
Explore more quotes by David Ogilvy
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
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