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"Advertising doesn't create a product advantage. It can only convey it."
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Exlpore more Advertising quotes
"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
"In advertising, not to be different is virtual suicide."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"I promised to have no partisan affiliation and no subsidy except advertising."
"Religious advertising is undergoing a dramatic conversion."
Explore more quotes by William Bernbach
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
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