top of page
.png){kind=small}
"Advertising doesn't create a product advantage. It can only convey it."
Standard
Customized
More
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
Author Name
Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
Author Name
Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
Author Name
Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
Author Name
Personal Development
"In advertising, not to be different is virtual suicide."
Author Name
Personal Development
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
Author Name
Personal Development
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
Author Name
Personal Development
"News represents another form of advertising, not liberal propaganda."
Author Name
Personal Development
"I walked out with 14 advertising projects."
Author Name
Personal Development
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
Author Name
Personal Development
More
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
Advertising
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
"Because an appeal makes logical sense is no guarantee that it will work."
Work
"Today's smartest advertising style is tomorrow's corn."
Advertising
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
Nature
"An idea can turn to dust or magic, depending on the talent that rubs against it."
Talent
"Word of mouth is the best medium of all."
Word
"Nobody counts the number of ads you run; they just remember the impression you make."
Impression
bottom of page