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"Advertising is the very essence of democracy."
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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"The future of advertising is the Internet."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"I saw a subliminal advertising executive, but only for a second."
"Advertising is the very essence of democracy."
"Advertising is the rattling of a stick inside a swill bucket."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
"I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique."
Explore more quotes by Anton Chekhov
"When you're thirsty and it seems that you could drink the entire ocean that's faith; when you start to drink and finish only a glass or two that's science."
"You have lost your reason and taken the wrong path. You have taken lies for truth, and hideousness for beauty. You would marvel if, owing to strange events of some sorts, frogs and lizards suddenly grew on apple and orange trees instead of fruit, or if roses began to smell like a sweating horse; so I marvel at you who exchange heaven for earth. I don't want to understand you."
"Let us learn to appreciate there will be times when the trees will be bare, and look forward to the time when we may pick the fruit."
"Life does not agree with philosophy: There is no happiness that is not idleness, and only what is useless is pleasurable."
"For the salvation of his soul the Muslim digs a well. It would be a fine thing if each of us were to leave behind a school, or a well, or something of the sort, so that life would not pass by and retreat into eternity without a trace."
"In short, the man displayed a constant and insurmountable impulse to wrap himself in a covering, to make himself, so to speak, a case which would isolate him and protect him from external influences. Reality irritated him, frightened him, kept him in continual agitation, and, perhaps to justify his timidity, his aversion for the actual, he always praised the past and what had never existed; and even the classical languages which he taught were in reality for him goloshes and umbrellas in which he sheltered himself from real life."
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