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"If your advertising goes unnoticed, everything else is academic."
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"Advertising is legalized lying."
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Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"Religious advertising is undergoing a dramatic conversion."
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Personal Development
"News represents another form of advertising, not liberal propaganda."
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Personal Development
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
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Personal Development
"You can tell the ideals of a nation by its advertising."
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Personal Development
"An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems."
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Personal Development
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
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Personal Development
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"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
"Word of mouth is the best medium of all."
Word
"I warn you against believing that advertising is a science."
Science
"An idea can turn to dust or magic, depending on the talent that rubs against it."
Talent
"We don't ask research to do what it was never meant to do, and that is to get an idea."
Creativity
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
Nature
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
Art
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"Today's smartest advertising style is tomorrow's corn."
Advertising
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