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Jef I. Richards

"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

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"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

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Amber Hurdle

"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."

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Amber Hurdle

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

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Amber Hurdle

"Advertising is what you do when you can't go see somebody. That's all it is."

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Amber Hurdle

"I promised to have no partisan affiliation and no subsidy except advertising."

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Amber Hurdle

"Ninety-nine percent of advertising doesn't sell much of anything."

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Amber Hurdle

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

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Amber Hurdle

"You push the button, we do the rest."

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Amber Hurdle

"Advertising is the rattling of a stick inside a swill bucket."

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Amber Hurdle

"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."

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Amber Hurdle

"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."

Explore more quotes by Jef I. Richards

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Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
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Jef I. Richards
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
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Jef I. Richards
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
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Jef I. Richards
"Advertising is speech. It's regulated because it's often effective speech."
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Jef I. Richards
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
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Jef I. Richards
"In advertising, sex sells. But only if you're selling sex."
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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
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Jef I. Richards
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
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Jef I. Richards
"Advertising is totally unnecessary. Unless you hope to make money."
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Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
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