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"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
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"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Religious advertising is undergoing a dramatic conversion."
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Personal Development
"Sanely applied advertising could remake the world."
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Personal Development
"I went out to some advertising agencies and asked if I could do anything."
Author Name
Personal Development
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
Author Name
Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
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Personal Development
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
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Personal Development
"Never stop testing, and your advertising will never stop improving."
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Personal Development
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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Personal Development
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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Personal Development
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"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
Time
"Advertising is speech. It's regulated because it's often effective speech."
Advertising
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
Strategy
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
Trust
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
Advertising
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
Lie
"Advertising is totally unnecessary. Unless you hope to make money."
Money
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
Speech
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
Advertising
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
Internet
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