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"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
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"I saw a subliminal advertising executive, but only for a second."
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Personal Development
"Advertising is legalized lying."
Author Name
Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
Author Name
Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
Author Name
Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
Author Name
Personal Development
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
Author Name
Personal Development
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
Author Name
Personal Development
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
Author Name
Personal Development
"News represents another form of advertising, not liberal propaganda."
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Personal Development
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
Author Name
Personal Development
Explore more quotes by Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
Speech
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
Time
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
Advertising
"Creativity is an advertising agency's most valuable asset, because it is the rarest."
Creativity
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
Death
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
Internet
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
Congress
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
Advertising
"In advertising, sex sells. But only if you're selling sex."
Sex
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
Trust
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