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"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
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Exlpore more Advertising quotes
"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"In advertising, not to be different is virtual suicide."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Sales may lead to advertising as much as advertising leads to sales."
Explore more quotes by Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
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