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"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
"Advertising is the rattling of a stick inside a swill bucket."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"Religious advertising is undergoing a dramatic conversion."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"The future of advertising is the Internet."
Explore more quotes by Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
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