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"Sanely applied advertising could remake the world."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."
"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
Explore more quotes by Stuart Chase
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
"I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside."
"For those who believe, no proof is necessary. For those who don't believe, no proof is possible."
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