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Jef I. Richards

"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

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"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

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Donna Grant

"Advertising treats all products with the reverence and the seriousness due to sacraments."

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Personal Development

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Donna Grant

"Religious advertising is undergoing a dramatic conversion."

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Personal Development

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Donna Grant

"You can tell the ideals of a nation by its advertising."

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Personal Development

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Donna Grant

"An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems."

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Personal Development

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Donna Grant

"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."

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Personal Development

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Donna Grant

"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."

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Personal Development

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Donna Grant

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

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Personal Development

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Donna Grant

"We should remember the campaign advertising will be only a smaller portion of the President's total exposure."

Author Name

Personal Development

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Donna Grant

"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."

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Personal Development

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Donna Grant

"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."

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Personal Development

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Jef I. Richards
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

Advertising

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Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

Speech

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Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

Advertising

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Jef I. Richards
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."

Advertising

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Jef I. Richards
"Advertising is speech. It's regulated because it's often effective speech."

Advertising

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Jef I. Richards
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

Internet

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Jef I. Richards
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

Time

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Jef I. Richards
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

Death

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Jef I. Richards
"Creativity is an advertising agency's most valuable asset, because it is the rarest."

Creativity

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Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

Strategy

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