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Jef I. Richards

"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

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"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

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"Advertising is legalized lying."

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"Advertising is the rattling of a stick inside a swill bucket."

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"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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"Advertising treats all products with the reverence and the seriousness due to sacraments."

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"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."

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"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."

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"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."

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Asa Don Brown

"The future of advertising is the Internet."

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Asa Don Brown

"In advertising, not to be different is virtual suicide."

Explore more quotes by Jef I. Richards

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Jef I. Richards
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
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Jef I. Richards
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
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Jef I. Richards
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
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Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
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Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
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Jef I. Richards
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
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Jef I. Richards
"In advertising, sex sells. But only if you're selling sex."
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Jef I. Richards
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
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Jef I. Richards
"Creativity is an advertising agency's most valuable asset, because it is the rarest."
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Jef I. Richards
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
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