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"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
"You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"Advertising is the very essence of democracy."
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Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
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Personal Development
"Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario."
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Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
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Personal Development
"In advertising, not to be different is virtual suicide."
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Personal Development
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"I regard a great ad as the most beautiful thing in the world."
World
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
Business
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
Dream
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
Advertising
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
Advertising
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
People
"What helps people, helps business."
Business
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
Death
"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
People
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