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"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
"You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
Author Name
Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
Author Name
Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
Author Name
Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
Author Name
Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
Author Name
Personal Development
"In advertising, not to be different is virtual suicide."
Author Name
Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
Author Name
Personal Development
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
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Personal Development
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"I regard a great ad as the most beautiful thing in the world."
World
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
Hell
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
Advertising
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
Relationship
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
Fun
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
Life
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
Ambition
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
Creativity
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
Creativity
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Art
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