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"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
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"Advertising is the 'wonder' in Wonder Bread."
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Personal Development
"A good ad which is not run never produces sales."
Author Name
Personal Development
"More traffic means more advertising dollars."
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Personal Development
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
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Personal Development
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
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Personal Development
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
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Personal Development
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
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Personal Development
"We have always said that advertising is just the icing on the cake. It is not the cake."
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Personal Development
"You can tell the ideals of a nation by its advertising."
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Personal Development
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"A good ad which is not run never produces sales."
Advertising
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Art
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
People
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
Advertising
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
Life
"Too many ads that try not to go over the reader's head end up beneath his notice."
Advertising
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
Advertising
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
Advertising
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
Business
"There is no such thing as a permanent advertising success."
Success
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