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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
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"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
"Just advertising departments with legs and high heels."
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
Explore more quotes by David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
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