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Advertising Quotes
"I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings."
38
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
37
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
37
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
37
"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."
37
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
36
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
36
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
36
"Ninety-nine percent of advertising doesn't sell much of anything."
36
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
35
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
35
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
35
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
35
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
35
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
35
"I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique."
35
"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
34
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
34
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
34
"An advertising agency is 85 percent confusion and 15 percent commission."
34
"The critic is the only independent source of information. The rest is advertising."
34
"Just advertising departments with legs and high heels."
33
"Advertising is what you do when you can't go see somebody. That's all it is."
33
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
33
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
33
"Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario."
33
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
33
"I honestly believe that advertising is the most fun you can have with your clothes on."
32
"Too many ads that try not to go over the reader's head end up beneath his notice."
31
"News represents another form of advertising, not liberal propaganda."
31
"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
31
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
31
"The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads."
31
"The American advertiser has made the superior American magazine of today possible."
31
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
30
"The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself."
30
"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity."
30
"I promised to have no partisan affiliation and no subsidy except advertising."
29
"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
29
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
29
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
29
"Sales may lead to advertising as much as advertising leads to sales."
29
"You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X."
29
"You can tell the ideals of a nation by its advertising."
27
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
27
"Language thus becomes monumental because of the mutations of advertising."
27
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
26
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