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Advertising Quotes
"Advertising is what you do when you can't go see somebody. That's all it is."
12
"I honestly believe that advertising is the most fun you can have with your clothes on."
12
"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
12
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
12
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
12
"Sales may lead to advertising as much as advertising leads to sales."
12
"The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads."
12
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
12
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
11
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
11
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
11
"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
11
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
11
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
11
"You can tell the ideals of a nation by its advertising."
11
"You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X."
11
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
11
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
11
"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."
11
"The American advertiser has made the superior American magazine of today possible."
11
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
10
"Today's smartest advertising style is tomorrow's corn."
10
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
10
"Too many ads that try not to go over the reader's head end up beneath his notice."
10
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
10
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
10
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
10
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
10
"I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique."
10
"The critic is the only independent source of information. The rest is advertising."
10
"Advertising doesn't create a product advantage. It can only convey it."
10
"We have always said that advertising is just the icing on the cake. It is not the cake."
10
"Language thus becomes monumental because of the mutations of advertising."
10
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
9
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
9
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
9
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
9
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
9
"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."
9
"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
9
"Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions."
9
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
9
"I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings."
9
"I promised to have no partisan affiliation and no subsidy except advertising."
8
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
8
"I saw a subliminal advertising executive, but only for a second."
8
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
8
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