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Advertising Quotes
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
4
"Advertising is the very essence of democracy."
4
"It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic."
4
"Too many ads that try not to go over the reader's head end up beneath his notice."
4
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
4
"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
4
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
4
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
4
"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
4
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
4
"You can tell the ideals of a nation by its advertising."
4
"Sales may lead to advertising as much as advertising leads to sales."
4
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
4
"The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference."
4
"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
4
"The critic is the only independent source of information. The rest is advertising."
4
"Advertising doesn't create a product advantage. It can only convey it."
4
"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."
4
"The American advertiser has made the superior American magazine of today possible."
4
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
4
"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
3
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
3
"Just advertising departments with legs and high heels."
3
"It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game."
3
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
3
"I saw a subliminal advertising executive, but only for a second."
3
"Advertising is the 'wonder' in Wonder Bread."
3
"Advertising treats all products with the reverence and the seriousness due to sacraments."
3
"The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself."
3
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
3
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
3
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
3
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
3
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
3
"I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique."
3
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
3
"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity."
3
"Advertising is speech. It's regulated because it's often effective speech."
3
"I promised to have no partisan affiliation and no subsidy except advertising."
2
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
2
"News represents another form of advertising, not liberal propaganda."
2
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
2
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
2
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
2
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
2
"A viewer who skips the advertising is the moral equivalent of a shoplifter."
2
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
2
"An advertising agency is 85 percent confusion and 15 percent commission."
2
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