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Advertising Quotes
"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity."
21
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
20
"Advertising is what you do when you can't go see somebody. That's all it is."
20
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
20
"It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game."
20
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
20
"Ninety-nine percent of advertising doesn't sell much of anything."
20
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
20
"I honestly believe that advertising is the most fun you can have with your clothes on."
19
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
19
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
19
"An advertising agency is 85 percent confusion and 15 percent commission."
19
"The American advertiser has made the superior American magazine of today possible."
19
"Today's smartest advertising style is tomorrow's corn."
18
"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."
18
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
18
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
18
"The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads."
18
"Language thus becomes monumental because of the mutations of advertising."
18
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
18
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
17
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
17
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
17
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
17
"Sales may lead to advertising as much as advertising leads to sales."
17
"Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario."
17
"The critic is the only independent source of information. The rest is advertising."
17
"Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions."
17
"Advertising doesn't create a product advantage. It can only convey it."
17
"Too many ads that try not to go over the reader's head end up beneath his notice."
16
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
16
"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
16
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
16
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
16
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
16
"You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X."
16
"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
16
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
16
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
15
"I promised to have no partisan affiliation and no subsidy except advertising."
15
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
15
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
15
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
15
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
15
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
14
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
14
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
13
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