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"Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario."
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"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."

"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."

"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."

"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."

"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."

"Advertising is what you do when you can't go see somebody. That's all it is."

"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
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"The order of the world is always right - such is the judgment of God. For God has departed, but he has left his judgment behind, the way the Cheshire Cat left his grin."


"The sad thing about artificial intelligence is that it lacks artifice and therefore intelligence."


"Never resist a sentence you like, in which language takes its own pleasure and in which, after having abused it for so long, you are stupefied by its innocence."


"At male strip shows, it is still the women that we watch, the audience of women and their eager faces. They are more obscene than if they were dancing naked themselves."


"To love someone is to isolate him from the world, wipe out every trace of him, dispossess him of his shadow, drag him into a murderous future. It is to circle around the other like a dead star and absorb him into a black light."


"What you have to do is enter the fiction of America, enter America as fiction. It is, indeed, on this fictive basis that it dominates the world."


"There is nothing more mysterious than a TV set left on in an empty room. It is even stranger than a man talking to himself or a woman standing dreaming at her stove. It is as if another planet is communicating with you."
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