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"Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

"Advertising treats all products with the reverence and the seriousness due to sacraments."

"Advertising is the rattling of a stick inside a swill bucket."

"Religious advertising is undergoing a dramatic conversion."

"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."

"The future of advertising is the Internet."

"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."

"Advertising is the 'wonder' in Wonder Bread."
Explore more quotes by Jean Baudrillard


"Santa Barbara is a paradise; Disneyland is a paradise; the U.S. is a paradise. Paradise is just paradise. Mournful, monotonous, and superficial though it may be, it is paradise. There is no other."


"There is nothing more mysterious than a TV set left on in an empty room. It is even stranger than a man talking to himself or a woman standing dreaming at her stove. It is as if another planet is communicating with you."


"A negative judgment gives you more satisfaction than praise, provided it smacks of jealousy."


"The very definition of the real becomes: that of which it is possible to give an equivalent reproduction. The real is not only what can be reproduced, but that which is always already reproduced. The hyper real."


"Television knows no night. It is perpetual day. TV embodies our fear of the dark, of night, of the other side of things."


"I hesitate to deposit money in a bank. I am afraid I shall never dare to take it out again. When you go to confession and entrust your sins to the safe-keeping of the priest, do you ever come back for them?"


"What you have to do is enter the fiction of America, enter America as fiction. It is, indeed, on this fictive basis that it dominates the world."


"The sad thing about artificial intelligence is that it lacks artifice and therefore intelligence."


"Deep down, no one really believes they have a right to live. But this death sentence generally stays tucked away, hidden beneath the difficulty of living. If that difficulty is removed from time to time, death is suddenly there, unintelligibly."
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