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"I honestly believe that advertising is the most fun you can have with your clothes on."
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"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

"Advertising is the rattling of a stick inside a swill bucket."

"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."

"You can tell the ideals of a nation by its advertising."

"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."

"Too many ads that try not to go over the reader's head end up beneath his notice."

"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."

"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
Explore more quotes by Jerry Della Femina

"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster."

"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
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