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Edward Bok

"The American advertiser has made the superior American magazine of today possible."

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"The American advertiser has made the superior American magazine of today possible."

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Donna Grant

"Advertising is legalized lying."

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Donna Grant

"Advertising treats all products with the reverence and the seriousness due to sacraments."

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Donna Grant

"I promised to have no partisan affiliation and no subsidy except advertising."

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Donna Grant

"Advertising is the rattling of a stick inside a swill bucket."

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Donna Grant

"It is very likely that many firms spend more on advertising than, for their own best interests, they should."

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Donna Grant

"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."

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Donna Grant

"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."

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Donna Grant

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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Donna Grant

"Religious advertising is undergoing a dramatic conversion."

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Donna Grant

"News represents another form of advertising, not liberal propaganda."

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Edward Bok
"The American advertiser has made the superior American magazine of today possible."

Advertising

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Edward Bok
"The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine."

Fact

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Edward Bok
"It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence."

Growth

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