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Edward Bok

"The American advertiser has made the superior American magazine of today possible."

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"The American advertiser has made the superior American magazine of today possible."

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Assegid Habtewold

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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Personal Development

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Assegid Habtewold

"An advertising agency is 85 percent confusion and 15 percent commission."

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Personal Development

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Assegid Habtewold

"Advertising is the rattling of a stick inside a swill bucket."

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Assegid Habtewold

"Advertising has done more to cause the social unrest of the 20th century than any other single factor."

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Assegid Habtewold

"In advertising, not to be different is virtual suicide."

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Assegid Habtewold

"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."

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Assegid Habtewold

"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."

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Assegid Habtewold

"News represents another form of advertising, not liberal propaganda."

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Assegid Habtewold

"I walked out with 14 advertising projects."

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Assegid Habtewold

"As advertising blather becomes the nation's normal idiom, language becomes printed noise."

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Edward Bok
"The American advertiser has made the superior American magazine of today possible."

Advertising

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Edward Bok
"It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence."

Growth

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Edward Bok
"The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine."

Fact

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