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"The American advertiser has made the superior American magazine of today possible."
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"Just advertising departments with legs and high heels."
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."
Explore more quotes by Edward Bok
"It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence."
"The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine."
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