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Edward Bok

"The American advertiser has made the superior American magazine of today possible."

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"The American advertiser has made the superior American magazine of today possible."

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Asa Don Brown

"I saw a subliminal advertising executive, but only for a second."

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"Advertising is legalized lying."

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"Advertising is the rattling of a stick inside a swill bucket."

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Asa Don Brown

"Advertising treats all products with the reverence and the seriousness due to sacraments."

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Asa Don Brown

"In advertising, not to be different is virtual suicide."

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"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."

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"Religious advertising is undergoing a dramatic conversion."

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Asa Don Brown

"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."

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Asa Don Brown

"Sales may lead to advertising as much as advertising leads to sales."

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Asa Don Brown

"Too many ads that try not to go over the reader's head end up beneath his notice."

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Edward Bok
"It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence."
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Edward Bok
"The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine."
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Edward Bok
"The American advertiser has made the superior American magazine of today possible."
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