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"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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"A good ad which is not run never produces sales."
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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
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"Advertising is the very essence of democracy."
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Explore more quotes by Michael Schudson
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
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