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"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."
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"In advertising, not to be different is virtual suicide."
Explore more quotes by Michael Schudson
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
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