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"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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"Advertising is legalized lying."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"We have always said that advertising is just the icing on the cake. It is not the cake."
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Personal Development
"Religious advertising is undergoing a dramatic conversion."
Author Name
Personal Development
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
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Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
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Personal Development
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
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Personal Development
"More traffic means more advertising dollars."
Author Name
Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
Author Name
Personal Development
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
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"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
Success
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
People
"If advertising is not an official or state art, it is nonetheless clearly art."
Art
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
Work
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
Politics
"Sales may lead to advertising as much as advertising leads to sales."
Advertising
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
Advertising
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
Advertising
"Advertising generally works to reinforce consumer trends rather than to initiate them."
Advertising
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
Advertising
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