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Michael Schudson

"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."

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"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."

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Donna Grant

"Advertising is legalized lying."

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Personal Development

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Donna Grant

"Advertising treats all products with the reverence and the seriousness due to sacraments."

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Personal Development

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Donna Grant

"I promised to have no partisan affiliation and no subsidy except advertising."

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Personal Development

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Donna Grant

"Advertising is the rattling of a stick inside a swill bucket."

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Personal Development

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Donna Grant

"It is very likely that many firms spend more on advertising than, for their own best interests, they should."

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Personal Development

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Donna Grant

"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."

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Personal Development

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Donna Grant

"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."

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Personal Development

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Donna Grant

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

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Personal Development

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Donna Grant

"Religious advertising is undergoing a dramatic conversion."

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Personal Development

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Donna Grant

"News represents another form of advertising, not liberal propaganda."

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Michael Schudson
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."

Advertising

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Michael Schudson
"If advertising is not an official or state art, it is nonetheless clearly art."

Art

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Michael Schudson
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."

Advertising

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Michael Schudson
"Advertising generally works to reinforce consumer trends rather than to initiate them."

Advertising

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Michael Schudson
"Buy me and you will overcome the anxieties I have just reminded you of."

Will

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Michael Schudson
"Sales may lead to advertising as much as advertising leads to sales."

Advertising

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Michael Schudson
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."

Advertising

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Michael Schudson
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."

Work

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Michael Schudson
"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."

Power

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Michael Schudson
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."

Politics

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