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"The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Advertising is the rattling of a stick inside a swill bucket."
"Religious advertising is undergoing a dramatic conversion."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"The future of advertising is the Internet."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"Advertising is the 'wonder' in Wonder Bread."
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"But there are 90 million gun owners in the United States. Only 3.5 million want the insurance and magazines and the various things you get for joining the NRA."
"Should we have background checks, waiting periods? To drive a car you have to pass a test that shows you know how to drive your car safely, you should have to do the same thing with guns."
"Who's paying the million bucks? The insurance company. We've been trying for years to get the insurance industry to say to the gun industry, We won't insure you unless you have policies that will reduce the likelihood of guns falling into the wrong hands easily."
"If you are a gun manufacturer, the product you make is not subject to safety regulation by the Consumer Product Safety Commission. Toy guns are subject to safety regulation; water pistols are, but not real guns."
"We've got activists all across the country like the members of the Million Mom March organization, some of their leaders are here tonight. We're phone banking congressional offices and pursuing editorial boards."
"If today is your typical day in America, 80 of our fellow citizens will die from gunfire. In the last two weeks, more Americans have died from gunfire here at home in the United States than in the entire war in Iraq since it started."
"There should be a background check every time a firearm is transferred. You shouldn't be able to go to a gun show and buy guns without a background check. There are Internet gun sales, classified ads in the newspapers - and you can buy guns without background checks."
"We're trying to publicize this one and make people realize that the gun industry can clean up its act and can operate in a way that can reduce the likelihood of guns killing police officers and other innocent people."
"Let me share some facts with you about the law in most of our country. California is in many ways a little different from the rest of the world, and California has better gun laws than many states, although California's need to be improved."
"They have some pretty tough gun laws in Japan, as they do in any other civilized country in the world, and they're not killing each other off with firearms. You have very violent films in Europe, yet it's not causing the mayhem we see in our streets routinely here."
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