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"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
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"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"I promised to have no partisan affiliation and no subsidy except advertising."
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Personal Development
"An advertising agency is 85 percent confusion and 15 percent commission."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Advertising has done more to cause the social unrest of the 20th century than any other single factor."
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Personal Development
"In advertising, not to be different is virtual suicide."
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Personal Development
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
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Personal Development
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
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Personal Development
"The critic is the only independent source of information. The rest is advertising."
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Personal Development
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"Advertising is what you do when you can't go see somebody. That's all it is."
Advertising
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
Advertising
"The inventory goes down the elevator every night."
Night
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