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"Advertising is what you do when you can't go see somebody. That's all it is."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"In advertising, not to be different is virtual suicide."
"Religious advertising is undergoing a dramatic conversion."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game."
"News is what somebody somewhere wants to suppress; all the rest is advertising."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
Explore more quotes by Fairfax Cone
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
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