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"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
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"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
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Personal Development
"I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique."
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Personal Development
"You can tell the ideals of a nation by its advertising."
Author Name
Personal Development
"The more informative your advertising, the more persuasive it will be."
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Personal Development
"Ninety-nine percent of advertising doesn't sell much of anything."
Author Name
Personal Development
"Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario."
Author Name
Personal Development
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
Author Name
Personal Development
"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity."
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Personal Development
"I walked out with 14 advertising projects."
Author Name
Personal Development
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
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Personal Development
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"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
Advertising
"An idea can turn to dust or magic, depending on the talent that rubs against it."
Talent
"If your advertising goes unnoticed, everything else is academic."
Advertising
"In advertising not to be different is virtually suicidal."
Advertising
"In communications, familiarity breeds apathy."
Communication
"Our job is to bring the dead facts to life."
Life
"Advertising doesn't create a product advantage. It can only convey it."
Advertising
"Nobody counts the number of ads you run; they just remember the impression you make."
Impression
"Properly practiced creativity can make one ad do the work of ten."
Work
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
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