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"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
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"A good ad which is not run never produces sales."

"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."

"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."

"The future of advertising is the Internet."

"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."

"Too many ads that try not to go over the reader's head end up beneath his notice."

"I saw a subliminal advertising executive, but only for a second."

"Advertising is the very essence of democracy."
Explore more quotes by Augusten Burroughs

"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."

"When people meet me, many times they're very surprised because they expect someone who is kind of wacky with seven piercings and very hip and cool and New York City, and I'm not."

"I think writers tend to be experience junkies, and I think they also tend to want to be on the outside looking in."

"Marriage is overdone. As long as there are people, people are going to find it interesting."

"The secret to being a writer is that you have to write. It's not enough to think about writing or to study literature or plan a future life as an author. You really have to lock yourself away, alone, and get to work."

"As a child, I was never drawn toward depraved or extreme situations; I really wanted a normal little childhood. Unfortunately, that's just not what happened."

"Before I'm a writer, I'm definitely a reader and when I read memoir, I really want it to be true."
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