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"Just advertising departments with legs and high heels."
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"A good ad which is not run never produces sales."
"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"The future of advertising is the Internet."
"Too many ads that try not to go over the reader's head end up beneath his notice."
"I saw a subliminal advertising executive, but only for a second."
"Advertising is the very essence of democracy."
"Advertising is what you do when you can't go see somebody. That's all it is."
"I can not think of any circumstances in which advertising would not be an evil."
Explore more quotes by Richard Avedon
"Sometimes I think all my pictures are just pictures of me. My concern is... the human predicament; only what I consider the human predicament may simply be my own."
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