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"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
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"A good ad which is not run never produces sales."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
"You can tell the ideals of a nation by its advertising."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy."
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
"I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings."
Explore more quotes by George Will
"Americans are overreaching; overreaching is the most admirable and most American of the many American excesses."
"Leadership is, among other things, the ability to inflict pain and get away with it - short-term pain for long-term gain."
"If you seek Hamilton's monument, look around. You are living in it. We honor Jefferson, but live in Hamilton's country, a mighty industrial nation with a strong central government."
"Being elected to Congress is regarded as being sent on a looting raid for one's friends."
"The nice part about being a pessimist is that you are constantly being either proven right or pleasantly surprised."
"Some parents say it is toy guns that make boys warlike. But give a boy a rubber duck and he will seize its neck like the butt of a pistol and shout "Bang!""
"Look, three love affairs in history, are Abelard and Eloise, Romeo and Juliet and the American media and this President at the moment. But this doesn't matter over time. Reality will impinge. If his programs work, he's fine. If it doesn't work, all of the adulation of journalists in the world won't matter."
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