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"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
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"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Advertising is the rattling of a stick inside a swill bucket."
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"The American advertiser has made the superior American magazine of today possible."
"I can not think of any circumstances in which advertising would not be an evil."
"You can tell the ideals of a nation by its advertising."
Explore more quotes by Mark E. Hyman
"When news comes out, it ought to be reported. There shouldn't be a moratorium based on legitimate news, just because it may or may not affect one candidate or the other. That's just absurd."
"If Senator Kerry decides to join us for an hour, then we may only use one or two brief clips. And use the bulk of what he has to tell us as part of that program."
"The news is what it is. It's going to be good, it's going to be positive, it's going to be negative. It's going to have all sorts of effects on candidates always."
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
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