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"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."
Explore more quotes by Jerry Della Femina
"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster."
"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in."
"I honestly believe that advertising is the most fun you can have with your clothes on."
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