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"I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings."
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"I saw a subliminal advertising executive, but only for a second."
"Advertising is the rattling of a stick inside a swill bucket."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Advertising treats all products with the reverence and the seriousness due to sacraments."
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere."
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
"News represents another form of advertising, not liberal propaganda."
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
Explore more quotes by Will McDonough
"Pete Rozelle used television to get the game to the American public by creating the Super Bowl and making it the biggest sporting event in the world."
"The one good thing about television is the money; you can make a lot more money than in newspapers."
"Muhammad Ali is a combination of personality and athlete who is probably better known around the world than any other. He became a great hero."
"I think almost every newspaper in the United States has lost circulation due to the Internet. I also think the Internet will lead to a lot of plagiarism in journalism."
"When I started at the Globe 40 years ago, there were seven newspapers in Boston and now there are only two. There were only three or four television stations in Boston and now there are a dozen."
"I predict that many teams will go out of business and the size of the leagues will be greatly reduced."
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