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"I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings."
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"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
"You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern."
"A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper."
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
"Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception."
"Advertising is what you do when you can't go see somebody. That's all it is."
"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."
Explore more quotes by Will McDonough
"I think almost every newspaper in the United States has lost circulation due to the Internet. I also think the Internet will lead to a lot of plagiarism in journalism."
"Pete Rozelle used television to get the game to the American public by creating the Super Bowl and making it the biggest sporting event in the world."
"The future is electronic. It's radio, television and the Internet; it's not really newspapers anymore."
"Muhammad Ali is a combination of personality and athlete who is probably better known around the world than any other. He became a great hero."
"Overall, I think Michael Jordan is the greatest athlete in any particular sport. He dominated the game for the Chicago Bulls and brought the NBA to its greatest peak of popularity."
"The two major things that changed the makeup of all professional sports are money generated by television and courts that players went to in order to win their freedom as free agents."
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