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"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
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"In advertising, not to be different is virtual suicide."
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
"We have always said that advertising is just the icing on the cake. It is not the cake."
"Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults."
"Advertising doesn't create a product advantage. It can only convey it."
"If your advertising goes unnoticed, everything else is academic."
"Today's smartest advertising style is tomorrow's corn."
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
"You can tell the ideals of a nation by its advertising."
"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."
Explore more quotes by David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
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