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"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
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"Advertising is legalized lying."
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Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"Religious advertising is undergoing a dramatic conversion."
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Personal Development
"News represents another form of advertising, not liberal propaganda."
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Personal Development
"You can tell the ideals of a nation by its advertising."
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Personal Development
"An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems."
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Personal Development
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
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Personal Development
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
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Personal Development
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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
Advertising
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
Experience
"The advertisers who believe in the selling power of jingles have never had to sell anything."
Power
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
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