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"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
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"Advertising treats all products with the reverence and the seriousness due to sacraments."
"Advertising is the rattling of a stick inside a swill bucket."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"Religious advertising is undergoing a dramatic conversion."
"You can tell the ideals of a nation by its advertising."
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
"The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising."
"Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity."
Explore more quotes by William Bernbach
"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
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