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"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
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"Advertising is legalized lying."
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Personal Development
"Advertising treats all products with the reverence and the seriousness due to sacraments."
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Personal Development
"Advertising is the rattling of a stick inside a swill bucket."
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Personal Development
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
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Personal Development
"Religious advertising is undergoing a dramatic conversion."
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Personal Development
"News represents another form of advertising, not liberal propaganda."
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Personal Development
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media."
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Personal Development
"You can tell the ideals of a nation by its advertising."
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Personal Development
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
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Personal Development
"An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems."
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Personal Development
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"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."
People
"Word of mouth is the best medium of all."
Word
"I warn you against believing that advertising is a science."
Science
"An idea can turn to dust or magic, depending on the talent that rubs against it."
Talent
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
Evil
"In communications, familiarity breeds apathy."
Communication
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."
Advertising
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
Creativity
"We don't ask research to do what it was never meant to do, and that is to get an idea."
Creativity
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
People
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