"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

Advertising, Cleverness, Clients, Job

14

Create Your Own Wallpaper

Standard

Customized

"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

Exlpore more Advertising quotes

"I saw a subliminal advertising executive, but only for a second."

Steven Wright, American Comedian

Advertising,

"Advertising is legalized lying."

H. G. Wells, English Author

Advertising, Lying

"Advertising is the rattling of a stick inside a swill bucket."

George Orwell, British Author

Advertising,

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

Mason Cooley, American Writer

Advertising,

"Advertising treats all products with the reverence and the seriousness due to sacraments."

Thomas Merton, American Author

Advertising, Seriousness

"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."

John C. Crosby, American Politician

Advertising, First, Law, Promise

"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."

James Randolph Adams, American Advertising Executive

Advertising, Public, Respect

"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."

Terry Semel, American Businessman

Advertising, Internet

"The future of advertising is the Internet."

Bill Gates, American Businessman

Advertising, Internet, Future, Marketing

"In advertising, not to be different is virtual suicide."

Thornton Wilder, American Novelist

Advertising, Suicide

Explore more quotes by William Bernbach

"We don't ask research to do what it was never meant to do, and that is to get an idea."

Creativity

"Because an appeal makes logical sense is no guarantee that it will work."

Work

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

Advertising

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

People

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Advertising

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."

Creativity

14

Standard

Customized

Exlpore more Advertising quotes

"I saw a subliminal advertising executive, but only for a second."

"Advertising is legalized lying."

"Advertising is the rattling of a stick inside a swill bucket."

"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."

"Advertising treats all products with the reverence and the seriousness due to sacraments."

"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."

"If advertising had a little more respect for the public, the public would have a lot more respect for advertising."

"The Internet and Yahoo are firmly established as 'must buys' for brand advertising."

"The future of advertising is the Internet."

"In advertising, not to be different is virtual suicide."

Explore more quotes by William Bernbach

"We don't ask research to do what it was never meant to do, and that is to get an idea."

"Because an appeal makes logical sense is no guarantee that it will work."

"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."

"In advertising not to be different is virtually suicidal."

"The most powerful element in advertising is the truth."

"Our job is to bring the dead facts to life."

"Advertising doesn't create a product advantage. It can only convey it."

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."